How Search Engine Optimization Helps Your Business to Grow

July 01, 2018 0
SEO plays a key role in routing organic traffic to your website and  Organic Traffic is the building block for business sustainance in the online market place. 

If your website is search engine optimised :

  •  Search engines will bring you targeted visitors who are already interested in your product and/or services and are looking forwrd to buy it.

  • Organic traffic doesn’t stop when you stop paying for SEO: Once in place, SEO effectively work forever for your existing contents and becomes stronger every month.

  • Search Engine Optimization (SEO) services provide optimal (below average) cost per lead this is again because of targetted audience and probable customers reaching your site. Cost per lead is an important parameter to measure the overall cost incurred to bring in a sale.
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Popular Affiliate Marketing Terminologies

June 27, 2018 1

Affiliate Marketing is the most preferred monetization method used by today’s bloggers mostly because of the handsome commissions it offers.

Listed here are some of the Common Affiliate marketing Terminology commonly used.

Who is a Merchant and Customer in Affiliate Marketing?

The owner or creator or provider of the product or service such as a retailer or brand is referred to as the merchant.

The end user who purchases the merchant’s product or service is known as the customer.

Who is called an Affiliate?

Any partner who promotes the merchant’s products for a commission through various mediums like websites/blogs/social media etc are called affiliates, then, who is a publisher? An affiliate is also sometimes referred as the publisher.

What is an Affiliate agreement?

A contract specifying rules, responsibilities and rates/commissions to be paid and other legalities between the merchant and the affiliate which both agree to is called as an affiliate agreement.

What is an Affiliate Link?

Affiliate Link is a URL that is the trackable URL that identifies the affiliate as the source of targeted traffic to a merchant’s site/product or service.

What is called as a referral?

Any clicks by the traffic generated by an affiliate leading to the merchant's site is taken as referrals (A single click is taken as a single referral)

What is an Affiliate Network?

An online marketplace where merchants list their products/services and where affiliates can find them to sell on their medium like their blogs/websites/social media etc.

What is an Affiliate Program?

A program set up by merchants to pay commissions when affiliates refer people to their products/services and mostly when a successful sale happens at the merchant’s site.

What is Affiliate Commission?

A percentage of the total sale price that is paid to the affiliate by the merchant for referring the customer.

What is a Cookie?

Affiliate marketers use cookies to assign a unique ID to the buyer in order to tag the purchase as being referred by an affiliate. Cookies usually have a lifespan preset, if the buyer doesn’t purchase right away but still makes a purchase during the present time say 60 days makes the referring affiliate eligible to get a referral commission.

What is a Conversion?

Conversion is the final goal of advertising for which advertisers pay to affiliates. Converting visitors into paying customers is the mission of merchants who pay the affiliate marketers.
What is Conversion Rate?
It’s the percentage of clicks that convert into a lead or sale.
 (if one in every hundred visitors to your site makes a purchase, then your conversion rate is 1%.)
What is a Landing Page?

A website or webpage to which affiliates refer traffic too. When a user clicks on a banner advertising an affiliate product then its redirected to the landing page of the merchant offering the advertised product or service.
What is Niche Marketing?

Marketing focused on a specific well-defined group of consumers this offers better conversion than a general marketing. 
What is Attribution?

Attribution is the process of identifying which affiliates are driving conversions.
Who is the Advertiser in Affiliate Marketing?

The merchant or organization who is selling its products or service is the advertiser. The advertiser pays the affiliate to display its banners on the affiliate website’s page.
Who creates offers?

Offers are created by affiliate managers of the advertising merchant company who decide on the product, the campaign duration, payout model and final marketing prices.  Another name for offer is a campaign.
What is referred to as Traffic

The number of visits a website receives in a specific period of time.
What is CTR?

CRT is Click-Through Rate that is the percentage of clicks for the number of advertising impressions displayed to visitors or bought from other advertising networks.
What is the Post-Back URL?

This is a server-side conversion tracking URL and used to measure the used for server-side conversions also known as the server-to-server URL.
What is a called a Creative in affiliate marketing?

Creative is an advertisement, ad or a banner ad etc.
What is a Referral Bonus Program?

If an existing affiliate brings In new affiliates a special payout is awarded to affiliates who brought new affiliates this is generally referred ad referral bonus and can be either a fixed sign-up commission or a percentage of their total earnings for a set period of time.
What is CPA?

CPA is the cost per action according to which advertisers pay their affiliates for conversions only.
What is CPC?

CPC is cost-per-click in this payment model the advertisers pay their affiliates for each click their online ads receive.

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About Keywords

June 24, 2018 0
What are Keywords?

Keywords are words used to retrieve documents in an information system such as a catalog or a search engine.

Keywords are the main words that define your topic or subject of your content is referred to as keywords. keywords are the vehicles for search engines to reach your topic through the search queries a user searches for. simply putting they are like a directory where you search something based on some initial information.

What are Primary Keywords?

The most important keywords in your content are referred to as the primary keywords. For example, if your content is about environment protection and your narrow topic is to curb the use of plastics then your primary keyword will look something like "plastics and environment".

Why are Keywords important?

Keywords are the means of reaching to your content thus the most important identity that links to your content's subject and presents it to the searcher.

What are Ad Words Keywords?

Ad Word keywords are words or phrases describing your product or service that you choose to help determine when and where your ad can appear. 

When someone searches for a similar product or service on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search phrase or words.

What is Keyword Grouping?

Keyword Grouping is the grouping of keywords for Stronger SEO & PPC Campaigns.

What is Keyword Phrase research?

Running a search engine optimization campaign starts with keyword phrase research and this is true for pay-per-click marketing campaigns too. You help the searcher find what he or she is looking for one needs to speak the searcher's language and also tell in clearly your offerings too.

What are Long-tail Keywords?

Using three and four keyword phrases together makes up a Long-tail keyword and this is normally very specific to whatever the searcher wants to buy hence its said that Long-Tail Keywords is the better way to connect with your customers. 

Long-tail keywords are generally longer with three or more phrases but also more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase.

One needs a set of strategies and tools to tap into it. When you use Long-tail keywords in your blogs its a better way to reach out to specific and targeted customers thus resulting in better conversions.

What are Negative Keywords?

The negative keyword is used in Ad Words campaign or ad group where you tell the search engine not to show your ads for any search that contains a specific word which you are not interested in for example 'free offers' or 'discounts'

Negative keywords when used correctly, they can help. Negative keywords are necessary for paid search campaigns that contain keywords on either broad match or phrase match that you need to limit it.

Negative keyword discovery is also equally important because it helps to choose your negative keywords carefully. Excess use of negative keywords could result in fewer ad views and thus fewer customers but sometimes your ad might still show up when someone searches for a phrase that's longer than 10 words, and your negative keyword follows that 10th word. Hence it is recommended to choose negative keywords as wisely as Ad Words Keywords.

What are Meta Keywords?

Every web page has a meta tag that appears in the HTML code of the web page and they help the search engines to tell the topic the web page is all about.

Meta keywords are easily distinguished from regular keywords since they appear as an HTML code within your web page and not visible in your content to the visitor.

While selecting the meta keywords make sure it accurately reflects the contents of your page.

It is now said that because of black hat SEO and keyword stuffing in meta tags google is no longer considering it an important part of its algorithm but yet if rightly used can play a small but crucial role in passing the message of your page to the search engines subtly because of the crowded marketplace every bit contributes in some way or the other.

What are PPC Keywords?

PPC stands for pay-per-click, It is true that in pay-per-click marketing, everything starts with a keyword. PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

This is a proven way of converting your site's visitors to paying customers. using a keyword research tool you can start your PPC keyword research process, find some initial keywords and later expand to find the most relevant long-tail keywords for your PPC campaigns, as make sure to eliminate the bad keywords that not probable to convert in your PPC campaign.

What are SEO Keywords?

Keywords and phrases in your content that make it possible for visitors to find your site via search engines are the SEO keywords.

The first step in setting up a website is to see that your content is well optimized for search engines since it could bring in the potential customer to your website. For this to happen you need to know how people search the internet for a specific product or service similar to the one you offer and you'll have to use such keywords which will help your site show up in the top search results. 

Keywords and SEO are directly connected and proper and appropriate keyword selection for your SEO campaign lays the foundation for your website's success. 

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